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Ad Impact

Annual Giving
$3.4M

Quick Stats

  • Annual Giving: $3.38 million (2024)
  • Success Rate: Not publicly available
  • Decision Time: Not publicly available
  • Grant Range: Not publicly disclosed
  • Geographic Focus: Florida, Minnesota, and New York (Clinton, Rochester, Sarasota, Venice)
  • Total Assets: $91.6 million (2024)

Contact Details

No public website, email, or phone number is available for Ad Impact. This is a private foundation based in Sarasota, FL.

EIN: 81-4562993

Overview

Ad Impact is a private grantmaking foundation established in 2017 and based in Sarasota, Florida. The foundation has grown significantly since its inception, with total assets increasing from $25.7 million in 2017 to $91.6 million in 2024. In 2024, the foundation distributed $3.38 million in grants, representing 92.1% of total expenses. The foundation is led by A.G. Lafley, former Chairman and CEO of Procter & Gamble, along with his wife Diana Shaheen and director David Payne. All officers serve on a voluntary basis without compensation. The foundation's funding focuses on projects in select cities across Florida, Minnesota, and New York, though specific programmatic priorities are not publicly disclosed.

Funding Priorities

Geographic Focus

Based on IRS filings, Ad Impact funds projects in the following cities:

  • Florida: Sarasota, Venice
  • Minnesota: Rochester
  • New York: Clinton

Grant Activity

  • 2024: 3 grants totaling $3.38 million
  • 2023: 3 grants
  • 2022: 1 grant
  • 2021: 1 grant
  • 2020: 1 grant
  • 2019: 2 grants

The foundation maintains a small portfolio of grants with relatively high average grant sizes (approximately $1.1 million per grant based on available data).

Priority Areas

Specific funding priorities are not publicly disclosed. Based on A.G. Lafley's known philanthropic interests, areas may include:

  • Civic development and urban revitalization
  • Public-private partnerships
  • Higher education

What They Don't Fund

Not publicly disclosed.

Governance and Leadership

Officers and Directors

A.G. Lafley - President Former Chairman and CEO of Procter & Gamble, Lafley led P&G through two successful tenures and is widely regarded as one of the most successful CEOs in the company's history. His civic leadership includes chairing Cincinnati Center City Development Corporation (3CDC) from 2004-2010, which invested $2.5 billion in downtown Cincinnati redevelopment. In Sarasota, he founded and led The Bay Park Conservancy, transforming 53 acres of city-owned land into a signature public park. Lafley has described himself as "a business mentor, non-profit leader, author, philanthropist" and has stated that he and Diana are building their own foundation, following the philosophy of Warren Buffet and Bill Gates that "if you're fortunate in life, you give back during your life and at the end of your life."

Diana Shaheen - Vice President, Secretary, and Treasurer Serves as Chief Operating Officer of The Bay Park Conservancy in Sarasota. Works alongside her husband A.G. Lafley on civic and philanthropic initiatives.

David Payne - Director

All officers serve without compensation.

Application Process & Timeline

How to Apply

Ad Impact does not have a public application process. This is a private family foundation that appears to make grants through trustee discretion rather than accepting unsolicited applications. There is no public website, application portal, or published guidelines.

Getting on Their Radar

Based on A.G. Lafley's documented philanthropic activities and leadership roles, the foundation appears to support initiatives where the trustees have direct involvement or connection:

Lafley's Known Civic Engagement:

  • The Bay Park Conservancy (Sarasota, FL) - Founding CEO and board member; focuses on public park development
  • 3CDC (Cincinnati, OH) - Former chairman; urban redevelopment focus
  • Hamilton College - Former Board of Trustees Chair

The foundation appears to identify grant recipients through the trustees' existing civic leadership, board service, and community involvement rather than through a formal application process.

Application Success Factors

Given the private nature of this foundation, there is no public application process. Grants appear to be made at the discretion of the trustees based on their personal philanthropic interests and community involvement.

Organizations seeking funding from private foundations like Ad Impact typically need to:

  • Have an existing relationship with one of the trustees
  • Align with the trustees' known areas of civic engagement (urban development, public parks, higher education)
  • Be located in or serve the foundation's geographic focus areas (Sarasota/Venice FL, Rochester MN, Clinton NY)

Key Takeaways for Grant Writers

  • No public application process: Ad Impact operates as a private foundation with grants made at trustee discretion
  • Relationship-driven: Funding appears to be based on trustees' personal connections and civic involvement
  • Significant grant sizes: With 3 grants totaling $3.38 million in 2024, average grants are substantial (approximately $1.1 million)
  • Geographic specificity: Focus is limited to specific cities in Florida, Minnesota, and New York
  • Civic development focus: Based on Lafley's public activities, the foundation may prioritize urban development, public-private partnerships, and civic infrastructure
  • No website or public contact information: This indicates a deliberate choice to operate privately without soliciting applications
  • Small number of annual grants: With only 3 grants made in 2024, this is a highly selective foundation

References

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