American Family Insurance Dreams Foundation
At a glance
Key takeaways
- American Family Insurance Dreams Foundation funds academic achievement and education, healthy youth development, economic opportunity and community resiliency, so charities working in these areas are a good fit; no geographic focus is stated, so you will need to check separately whether your location is eligible.
- The Foundation paid $14,280,730 in grants in the year, and it says it commits a majority of its funding through multi-year, unrestricted general operating support, so a request for unrestricted, general operating support rather than a tightly restricted project grant fits its stated approach best; no grant range is stated, so there is no clear guide to the size of a single request.
- Applications are accepted on a rolling basis through the Foundation's online application page, with no further stages or supporting documents described, so the process itself looks straightforward rather than heavily staged.
- The Foundation describes its approach as built on trust, listening, learning and collaboration with community partners, suggesting it values relationship and alignment with its themes alongside the formal application.
Overview
American Family Insurance Dreams Foundation is a US private foundation based in Madison, WI.
What they fund
Profile derived from the foundation's IRS Form 990-PF filings (TY2024, TY2023, TY2022) and its website, with every statement checked against those sources. Sources read on 7 October 2026.
Priority Areas
The Dreams Foundation says it is committed to nurturing resilient and thriving communities and making a real difference where it lives and works. It supports organisations making a positive change through unrestricted grants and targeted programme investments. Its grant priorities are academic achievement and education, healthy youth development, economic opportunity and community resiliency. It describes its grants as unrestricted, general operating support for eligible non-profit partners and says its approach is built on trust, listening, learning and collaboration. The Foundation says most funding is committed through multi-year, unrestricted support, intended to have the greatest community impact.
Themes
- Academic Achievement and Education
- Healthy Youth Development
- Economic Opportunity
- Community Resiliency
How to apply
The Foundation invites organisations to apply for a grant through the linked page. The page gives no further application stages or supporting-document requirements.
Application success factors
What the foundation says:
- The Foundation prioritises academic achievement and education, healthy youth development, economic opportunity and community resiliency.
- The Foundation commits a majority of its funding through multi-year, unrestricted support.
- It builds trust-based relationships and values learning, listening and collaboration with its community partners.
Officers and directors
- Michael Lorion — Director
- Sherina Smith — Director
- Peter Settel — Director
- Jessica Stauffacher — Director
- Jeff Swalve — Director
- Tracy Schwitzer — Director
- Telisa Yancy — Director
- Thomas Hrdlick — Director
- Troy Van Beek — Treasurer
- William B Westrate — President
From the latest Form 990-PF filing
3 years of tax filings
| Year | Total expenses | Grants paid | Assets | Filing document |
|---|---|---|---|---|
| 2022 tax year | $15,646,223 | $11,128,820 | $14,254,128 | Filing for 2022 tax year |
| 2023 tax year | $11,508,187 | $9,196,947 | $18,187,407 | Filing for 2023 tax year |
| 2024 tax year | $11,705,404 | $14,280,730 | $31,390,095 | Filing for 2024 tax year |
Figures from the foundation’s IRS Form 990-PF filings. Assets are at fair market value at year end. The document icon links to each year’s filing on ProPublica Nonprofit Explorer.
Sources
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At a glance

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Applying to American Family Insurance Dreams Foundation?
Hinchilla drafts your answers around this funder's priorities, using your organisation's own documents.
No credit card required