Watford Mayor's Small Grants Fund

Charity Number: CUSTOM_F0233FB0

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Quick Stats

  • Grant Range: Up to £3,000 per application
  • Geographic Focus: Watford Borough, UK
  • Application Method: Annual cycle (opens 1 December 2025 for 2026-27)
  • Decision Maker: Associate Director of Environment and Communities
  • Contact: smallgrants@watford.gov.uk

Contact Details

Email: smallgrants@watford.gov.uk

Website: https://www.watford.gov.uk/councillors-decision-making/mayors-small-grants-fund

Application Resources: Guidance notes, FAQs, process map, and Mayor's covering letter available on the website

Overview

The Mayor's Small Grants Fund is administered by Watford Borough Council to support voluntary and community organizations, registered charities, Community Interest Companies (CICs), sports clubs, and informal 'not for profit' groups in the Watford area. The fund operates on an annual cycle with a streamlined application process featuring clear eligibility criteria, published timelines, workshops, and a dedicated point of contact for personalized assistance. Applications must align with the Council Plan 2022-2026 themes. The fund particularly prioritizes green and sustainable initiatives that support the borough's commitment to reducing its carbon footprint, alongside one-off community events and equipment purchases. Elected Mayor Peter Taylor has emphasized the fund's role in supporting projects that “make a real difference to the lives of people in our communities.”

Funding Priorities

Grant Program

  • Mayor's Small Grants Fund: Up to £3,000 per application
  • Annual funding cycle (2026-27 round opens 1 December 2025)
  • Applications submitted via online application form with supporting guidance documents

Priority Areas

Applications should align with Watford Council Plan 2022-2026 themes. The fund supports:

  • Green and Sustainable Initiatives: Projects that reduce the borough's carbon footprint
  • One-off Community Events: Events that bring the community together
  • Equipment Purchases: Essential equipment for community organizations and sports clubs
  • Cost of Living Support: Recent focus has included projects addressing the cost-of-living crisis
  • Community Wellbeing: Projects supporting health, wellbeing, and community cohesion

Eligible Applicants

  • Voluntary and community organizations
  • Registered charities
  • Community Interest Companies (CICs)
  • Sports clubs
  • Informal 'not for profit' groups

What They Fund (Examples from Recent Awards)

Recent successful applications include:

  • New Hope - £940 for a defibrillator machine
  • Dolphina Gymnastics Club - £3,000 for specialist gym flooring
  • Watford Phoenix Choir - £425 towards Christmas concert costs
  • Watford Elim Church Manna Foodbank Project - £1,500 for foodbank support
  • Vibe Radio Ltd - £3,000 for server upgrades
  • Everett Rovers Football Club - Community sports equipment
  • Titan Taekwondo Watford - Sports facility improvements
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Governance and Leadership

Elected Mayor: Peter Taylor

Decision Maker: Associate Director of Environment and Communities (makes award decisions)

Leadership Quotes on Funding Priorities

Mayor Peter Taylor has articulated the fund's vision through several statements:

"It's great to see so many local organisations have taken advantage of the grants available. The funding is supporting projects that will make a real difference to the lives of people in our communities."

“These projects could make a real difference in our local community. We are thrilled to see such innovative and impactful proposals that aim to enhance our town and its sustainability.”

"I'm thrilled to announce that we've distributed these grants to so many groups through the Watford Community Fund... Our focus this year has been on tackling the cost-of-living crisis and supporting community events."

Application Process and Timeline

How to Apply

  1. Check Opening Dates: The 2026-27 funding round opens 1 December 2025
  2. Review Guidance: Download and review the Mayor's covering letter, guidance notes, FAQs, and process map from the website
  3. Complete Application Form: Submit the online application form available on the Watford Borough Council website
  4. Align with Council Themes: Ensure your project aligns with Watford Council Plan 2022-2026 themes
  5. Contact for Support: Email smallgrants@watford.gov.uk with questions or for personalized assistance

Application Features

  • Streamlined annual process
  • Clear eligibility criteria
  • Published timeline
  • Workshops available
  • User-friendly submission platform
  • Designated council contact for personalized assistance

Decision Timeline

Decisions are made by the Associate Director of Environment and Communities. Based on decision records, awards are typically processed and announced within 1-2 months of the application deadline, with decisions published shortly after approval.

Key Dates

  • 2026-27 Round Opens: 1 December 2025
  • Specific closing dates are announced in the annual funding round

Success Rates

Due to high demand, the fund cannot always award the full amount requested. In the 2023-24 round, decision makers noted they were “unable to provide the full amount of funding requested due to the high number of applications received.” This indicates competitive demand, though specific success rate percentages are not publicly disclosed.

Reapplication Policy

Specific reapplication policies for unsuccessful applicants are detailed in the fund's guidance notes and FAQs (available for download from the website), but are not publicly disclosed in the main web content.

Application Success Factors

Alignment with Council Priorities

Applications must demonstrate clear alignment with Watford Council Plan 2022-2026 themes. Priority is given to projects that:

  • Support environmental sustainability and carbon reduction
  • Address current community challenges (e.g., cost-of-living crisis)
  • Deliver tangible community benefits
  • Show innovation and impact potential

Types of Projects Recently Funded

The fund supports a diverse range of projects including:

  • Health and Safety Equipment: Defibrillators and emergency equipment
  • Sports Facilities: Specialist flooring, equipment for clubs
  • Community Events: Concerts, festivals, celebrations
  • Food Security: Foodbank operations and support
  • Community Infrastructure: Radio stations, communication platforms
  • Arts and Culture: Choir performances, cultural events

Strategic Guidance

Mayor Taylor emphasizes looking for “innovative and impactful proposals” that enhance the town and its sustainability. Projects that demonstrate:

  • Clear community benefit
  • Alignment with reducing carbon footprint
  • Support for vulnerable populations
  • Enhancement of community cohesion

Important Considerations

  • Funding Levels: Awards range from partial funding (£425) to the maximum (£3,000)
  • Competition: High application volumes mean not all projects receive full requested amounts
  • Sustainability Focus: Green initiatives are explicitly prioritized
  • Local Impact: Projects must benefit Watford residents and communities

Key Takeaways for Grant Writers

  • Align explicitly with Council Plan themes: Demonstrate how your project supports Watford's strategic priorities, particularly environmental sustainability
  • Be realistic with funding requests: Due to high demand, consider requesting partial funding or prioritize essential costs up to the £3,000 maximum
  • Emphasize community impact: Show how your project will “make a real difference” to Watford residents' lives
  • Highlight sustainability: Projects with green or carbon-reduction elements are explicitly prioritized
  • Use available support: Contact smallgrants@watford.gov.uk for personalized guidance and attend workshops if offered
  • Plan ahead: Applications open annually on 1 December, so prepare well in advance
  • Be specific about equipment or event needs: Successful applications clearly articulate specific purchases or one-off events rather than general operational costs

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References

  1. Watford Borough Council - Mayor's Small Grants Fund main page: https://www.watford.gov.uk/councillors-decision-making/mayors-small-grants-fund
  1. Watford Borough Council - Community Grants overview: https://www.watford.gov.uk/community-grants-1
  1. Watford Borough Council - Mayor's Small Grants Fund Application Form: https://www.watford.gov.uk/downloads/file/1505/mayor-s-small-grants-fund-application-form-questions-and-answers-example
  1. Watford Borough Council - News: “Grants of up to £20,000 awarded to sixteen community projects”: https://www.watford.gov.uk/news/article/278/grants-of-up-to-20-000-awarded-to-sixteen-community-projects
  1. Watford Borough Council - News: “Developer contributions fund transformative community projects”: https://www.watford.gov.uk/news/article/685/developer-contributions-fund-transformative-community-projects
  1. Watford Borough Council - News: “Impactful community projects could receive grants worth thousands of pounds”: https://www.watford.gov.uk/news/article/562/impactful-community-projects-could-receive-grants-worth-thousands-of-pounds
  1. Watford Borough Council Modern Gov - Decision: Mayor's Small Grants Fund 2024-25 Award - New Hope: https://watford.moderngov.co.uk/ieDecisionDetails.aspx?Id=6823 (Decision date: 24 April 2024)
  1. Watford Borough Council Modern Gov - Decision: Mayor's Small Grants Fund 2024-25 Award - Dolphina Gymnastics Club: https://watford.moderngov.co.uk/ieDecisionDetails.aspx?Id=6842 (Decision date: 24 April 2024)
  1. Watford Borough Council Modern Gov - Decision: Mayor's Small Grants Fund 2023-24 - Watford Elim Church Manna Foodbank Project: https://watford.moderngov.co.uk/mgDecisionDetails.aspx?IId=27763&Opt=1
  1. Watford Borough Council Modern Gov - Issue details: Mayor's Small Grants Fund 2024-25 Award - Watford Phoenix Choir: https://watford.moderngov.co.uk/mgIssueHistoryHome.aspx?IId=30236
  1. Watford Borough Council - Council Plan 2022-2026: https://www.watford.gov.uk/councilplan