The Considered Ask Foundation

Charity Number: 1195905

Annual Expenditure: £1.2M

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Quick Stats

  • Annual Giving: £1,225,000 (2024)
  • Success Rate: Not publicly available (invitation-based grantmaking)
  • Decision Time: Not publicly available
  • Grant Range: Not publicly specified (examples show grants of £120,000+)
  • Geographic Focus: UK-wide (England, Wales, Scotland, Northern Ireland)

Contact Details

Website: https://theconsideredask.com

Email: rosie@thetheconsideredask.com

Phone: 07766 407122

Registered Address: 167-169 Great Portland Street, 5th Floor, London, England, W1W 5PF

Note: The foundation does not appear to have an open application process. They proactively identify and select charities to fund.

Overview

The Considered Ask Foundation was established in 2021 as a charitable company. With annual giving of approximately £1.2 million, the foundation champions, funds and increases the impact of high-potential charities that use training, education and counselling to bring about positive, lasting, measurable change in people's lives. To date, they have invested in 38 UK charities working to reduce social inequality. The foundation operates with a rigorous charity selection process and focuses on organisations demonstrating measurable impact. In 2025 and 2026, grants have a particular focus on the provision of education and training opportunities for young people outside London. The foundation is led by a dynamic, gender-balanced board of five trustees with professional backgrounds in fund management and technology.

Funding Priorities

Grant Programs

The foundation does not operate open grant programs with fixed application rounds. Instead, they proactively identify and select charities to fund based on their strategic priorities.

Known Grant Examples:

  • Future Frontiers: £120,000 grant (impacting 2,857 people)
  • Total investment in educational disadvantage: £1.3 million (impacting 24,882 people)

Priority Areas

Primary Focus (2025-2026):

  • Education and training opportunities for young people outside London
  • Educational disadvantage and inequality
  • Support for care-experienced young people
  • Refugee integration and support
  • Prisoner and ex-offender literacy and rehabilitation
  • Mental health and wellbeing services

Target Communities:

  • People at educational disadvantage
  • Care-experienced individuals
  • Refugees
  • Prisoners and ex-offenders
  • Young people outside London

Approach: The foundation believes in supporting charities before problems become crises and focuses on organisations that deliver training, education, and counselling to create lasting, measurable change.

What They Don't Fund

Specific exclusions are not publicly listed, but the foundation's focus is clearly on UK-based charities working in education, training, and mental wellbeing to address social inequality.

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Governance and Leadership

Board of Trustees (5 members):

  • William Falconer Brocklebank - Technology Consultant
  • Anthony John Kingsley - Fund Manager (Portfolio Manager at Findlay Park, overseeing over $10 billion)
  • Sophie Nichola Ann Kingsley
  • Sarah Mathews
  • Amy Eleanor Swart - Charity Worker

Board Composition:

  • Gender balance: 60% female, 40% male
  • Age range: 42-54 years old
  • No trustees receive remuneration, payments or benefits

Financial Governance:

  • 0% fundraising costs
  • 100% unrestricted funds
  • Reserves equivalent to 17.1 months of spending
  • No trading subsidiaries

Application Process and Timeline

How to Apply

Important: The Considered Ask Foundation does not appear to accept unsolicited applications. They operate as a proactive grantmaker, identifying and selecting charities through their own research and due diligence process.

The foundation uses a “rigorous charity selection process” to identify high-potential organisations aligned with their strategic priorities.

Decision Timeline

Not publicly available, as the foundation operates on an invitation basis rather than set application deadlines.

Success Rates

Not applicable - the foundation does not accept open applications.

Reapplication Policy

Not applicable - funding is by invitation only.

Application Success Factors

Since this is an invitation-based funder, organisations cannot directly apply. However, charities can increase their visibility by:

Demonstrating Impact:

  • The foundation values "measurable change in people's lives"
  • Strong evidence-based programmes are essential
  • Clear metrics on people impacted and outcomes achieved

Alignment with Priorities:

  • Working in education, training, or mental wellbeing
  • Addressing social inequality in the UK
  • Supporting disadvantaged communities (care-leavers, refugees, prisoners, educationally disadvantaged young people)
  • Operating outside London (current strategic focus for 2025-2026)

Organisational Characteristics:

  • “High potential” charities that can demonstrate strong growth and impact potential
  • Organisations using training, education, and counselling methodologies
  • Charities with robust measurement and evaluation practices

Strategic Philosophy: The foundation believes in “supporting charities before problems become crises” and takes a preventative approach. Their motto reflects their values: “Everyone deserves the right to learn and be helped to take control of their lives and contribute positively to society.”

Examples of Funded Charities:

  • Future Frontiers - Breaking the cycle of educational inequality through career coaching
  • Breaking Barriers - Supporting refugees to settle in the UK and build new lives
  • First Star - Improving educational outcomes for young people in care
  • Shannon Trust - Supporting prisoners and ex-offenders to learn to read

Key Takeaways for Grant Writers

  • Not open for applications: This foundation identifies and approaches charities rather than accepting applications. Direct application is not possible.
  • Build visibility: Ensure your charity has a strong online presence, clear impact metrics, and evidence-based programmes that demonstrate measurable outcomes.
  • Geographic focus: Current priority is education and training for young people outside London (2025-2026).
  • Scale and potential matter: The foundation looks for “high potential” organisations that can demonstrate significant impact and growth.
  • Measurement is key: Emphasise measurable, lasting change in your communications and reporting.
  • Preventative approach: Align messaging with supporting people before crises occur, not just crisis intervention.
  • Consider networking: With trustees including a prominent fund manager (Anthony Kingsley) and charity worker (Amy Swart), professional networks may be relevant.

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References

  1. The Charity Commission for England and Wales - Charity overview: The Considered Ask Foundation (1195905)

URL: https://register-of-charities.charitycommission.gov.uk/charity-search/-/charity-details/5175028

Accessed: October 2025

  1. The Considered Ask Foundation - Official Website

URL: https://theconsideredask.com/

Accessed: October 2025

  1. Companies House - The Considered Ask Foundation (Company 13349781)

URL: https://find-and-update.company-information.service.gov.uk/company/13349781

Accessed: October 2025

  1. Giving is Great - Charity Factsheet: The Considered Ask Foundation

URL: https://givingisgreat.org/charity-factsheet/?regNo=1195905

Accessed: October 2025

  1. Financial data: Charity Commission accounts for financial year ending 30 April 2024