Count Us In
At a glance
Key takeaways
- Count Us In's published work is campaign-led, using popular culture such as football to get mainstream audiences acting on climate and nature, so projects that share that aim, or that touch its themes of education, poverty relief, environmental protection or economic regeneration, are the clearest fit.
- No grant range or typical grant size is published, so contact the organisation before settling on an amount, and ask whether it funds work like yours.
- Its register entry lists Brazil, Mexico, the United States and throughout England and Wales as areas of operation, but no geographic focus is stated, so do not assume your location rules you in or out.
- No application process is published, so make a direct approach to the contact shown, and a small charity with a clear link to its campaigns should not be put off by the lack of a published process.
Overview
Count Us In is a charity registered with the Charity Commission for England and Wales (charity number 1195686).
Count Us In is a charity registered with the Charity Commission for England and Wales, with stated objects to advance education, to relieve poverty by supporting causes its trustees determine, and to promote sustainable development. It develops and delivers campaigns that use popular culture to inspire mainstream action on climate and nature, and to encourage policy and business leaders to drive policy and systemic change. Football is a prominent route, adapted across the UK, Brazil, the US and Mexico. Its annual giving is £504,962, according to the Charity Commission register.
What they fund
Priority Areas
Count Us In’s stated charitable objects include education, poverty relief and sustainable development, including environmental protection, better conditions in disadvantaged communities, and sustainable economic growth and regeneration. Its published work centres on collaborative campaigns that use popular culture to engage mainstream and non-activist audiences in climate and nature action. It works with culture-making organisations, brands, communities, and behavioural, climate and nature experts, using storytelling and trusted voices to encourage practical everyday action and challenge leaders to pursue policy and systemic change. Football is a prominent route, adapted across the UK, Brazil, the US and Mexico for different cultures and communities.
Themes
- Education
- Poverty relief
- Environmental protection
- Economic regeneration
How to apply
No application process is published in the charity's annual report, its register entry or its website. The contact shown is for getting in touch.
Where they fund
Five years of accounts
| Financial year | Income | Expenditure | Grants paid | Accounts document |
|---|---|---|---|---|
| year to 28 February 2022 | £0 | £0 | — | Accounts for year to 28 February 2022 |
| year to 31 December 2022 | £1,766,130 | £2,026,965 | — | Accounts for year to 31 December 2022 |
| year to 31 December 2023 | £1,635,679 | £1,722,214 | £97,352 | Accounts for year to 31 December 2023 |
| year to 31 December 2024 | £2,749,601 | £1,619,039 | £123,967 | Accounts for year to 31 December 2024 |
| year to 31 December 2025 | £1,068,916 | £2,133,736 | £504,962 | Accounts for year to 31 December 2025 |
Income vs grants paid
IncomeGrants paid
Total value each financial year
Grants paid stayed within income across the 3 years shown.
- Grants paid, year to 31 December 2023; year to 31 December 2024; year to 31 December 2025: grants to institutions, as reported on the charity register (Part B).
— No grants figure for that year.
Figures from the charity’s filed accounts and its register entry. The document icon links to the charity’s entry on the Charity Commission register, where its filed accounts can be found.
Sources
Registers and filings
Other sources
- count-us-in.com/work · read on 30 October 2026
- count-us-in.com/football · read on 30 October 2026
- count-us-in.com/contact · read on 30 October 2026
- count-us-in.com · read on 30 October 2026
- Annual report (year to 31 December 2025)
This profile draws on the funder’s own website as well as its filed accounts.
Sources last checked on 30 October 2026.
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At a glance
Applying to Count Us In?
Hinchilla drafts your answers around this funder's priorities, using your organisation's own documents.
No credit card required
Contact
- comms@count-us-in.orgsource
- First Floor, Black Country House, Rounds Green Road, Oldbury, UK, B69 2DGsource
- count-us-in.com
- Contact form
Applying to Count Us In?
Hinchilla drafts your answers around this funder's priorities, using your organisation's own documents.
No credit card required
Contact
- comms@count-us-in.orgsource
- First Floor, Black Country House, Rounds Green Road, Oldbury, UK, B69 2DGsource
- count-us-in.com
- Contact form