The Welland Charitable Trust
Charity Number: 1001981
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Quick Stats
- Annual Giving: £197,234 (FY 2023-24)
- Annual Income: £177,954 (FY 2023-24)
- Success Rate: Not publicly available
- Decision Time: Not publicly available
- Grant Range: Not publicly available
- Geographic Focus: England and Wales
Contact Details
Registered Address: The Old Dairy, Mill Lane, Stedham, Midhurst, West Sussex, GU29 0PR
Phone: 01472 348315
Email: info@wellandcharitabletrust.org.uk
Charity Number: 1001981
Note: This charity does not have a website or public online presence.
Overview
The Welland Charitable Trust (formerly known as The Petronella Keeling Charitable Trust) was registered with the Charity Commission on 27 February 1991. The trust is a private grant-making charity based in West Sussex that makes grants to organisations including schools, charities, and other voluntary bodies throughout England and Wales.
The charity operates with three trustees and maintains a relatively low public profile with minimal publicly available information about its grant-making activities. In the financial year ending April 2024, the trust had an income of £177,954 and distributed £197,234 in charitable expenditure. The trust's charitable objectives are broadly defined as “for such charitable institution or institutions as the trustees shall determine,” indicating the trustees have discretion to support a wide range of charitable causes. No trustees receive any remuneration from the charity.
Funding Priorities
Grant Programs
No specific grant programmes are publicly advertised. The trust operates under the broad objective of supporting “such charitable institution or institutions as the trustees shall determine.”
Priority Areas
The trust's publicly stated activities indicate it makes grants to:
- Charitable organisations
- Schools
- Other voluntary bodies
The trust serves “other charities or voluntary bodies” and provides support for “general charitable purposes” throughout England and Wales.
What They Don't Fund
No specific exclusions are publicly documented.

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Governance and Leadership
Trustees
The trust is governed by three trustees from the Keeling family:
- Rachel Petronella Keeling - Trustee
- Andrew Piers Symons Keeling - Trustee (appointed 2014)
- Roger Anthony Luke Keeling - Trustee (appointed 2014)
All trustees serve without remuneration, payments, or benefits from the charity.
Application Process and Timeline
How to Apply
This funder does not have a public application process.
The Welland Charitable Trust operates as a private grant-making trust where grants are awarded at the discretion of the trustees. There is no website, application portal, or publicly documented application process. The trust's objectives state that grants are made to “such charitable institution or institutions as the trustees shall determine,” indicating that grant decisions are made internally by the trustee board.
Organisations interested in applying may contact the trust directly via:
- Email: info@wellandcharitabletrust.org.uk
- Phone: 01472 348315
However, given the private nature of the trust and lack of public application guidance, there is no guarantee that unsolicited applications will be considered.
Decision Timeline
Not publicly available.
Success Rates
Not publicly available. No information about the number of applications received or grants awarded is published in publicly accessible sources.
Reapplication Policy
Not publicly available.
Application Success Factors
Due to the limited public information available about this trust, specific guidance on what makes a successful application is not available. The trust operates as a private grant-making body with decisions made at trustee discretion.
General considerations for approaching private trusts include:
- Alignment with the broad charitable purposes the trust supports (organisations, schools, voluntary bodies)
- Clear articulation of charitable impact
- Geographic relevance (England and Wales)
- Professional presentation of need and organisational credibility
However, without published grant guidelines or case studies of funded projects, it is difficult to provide specific insights into this trust's decision-making criteria.
Key Takeaways for Grant Writers
- The Welland Charitable Trust is a private grant-making trust with no public application process or website
- The trust operates throughout England and Wales supporting organisations, schools, and voluntary bodies
- With annual charitable expenditure of approximately £197,234 (FY 2023-24), it is a small to medium-sized grant maker
- Trustees exercise discretion in selecting grant recipients based on broad charitable objectives
- Very limited public information is available about grant amounts, priorities, or application success factors
- Contact via email (info@wellandcharitabletrust.org.uk) or phone (01472 348315) may be the only route to explore funding opportunities
- The trust is managed by three trustees from the Keeling family who serve without remuneration
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