Louis Baylis (maidenhead Advertiser) Charitable Trust

Quick Stats

• Annual Giving: £438,252 (2024 expenditure)
• Success Rate: Not available
• Decision Time: Not available
• Grant Range: Not publicly disclosed
• Geographic Focus: Windsor and Maidenhead

Contact Details

• Email: lbctrust@baylismedia.co.uk
• Phone: 01628 626333
• Website: www.baylis-trust.org.uk (currently not accessible)
• Charity Number: 210533

Overview

The Louis Baylis (Maidenhead Advertiser) Charitable Trust was established in 1962 with a broad charitable remit allowing trustees complete discretion in selecting charitable purposes to support. With annual expenditure of £438,252 (2024), the trust operates as a local grant-maker focusing on the Windsor and Maidenhead area. The trust maintains strong local connections, with its origins linked to the Maidenhead Advertiser newspaper and Baylis Media. The trust operates with four trustees who have absolute discretion in determining grant allocations, with no publicly advertised application process.

Funding Priorities

Grant Programs

The trust operates a single discretionary grant program with no fixed amounts or publicly available funding tiers. All grants are made at trustee discretion to organizations rather than individuals.

Priority Areas

Based on Charity Commission filings, the trust supports:

• Children and young people
• Elderly people
• People with disabilities
• Other charities and voluntary bodies
• General charitable purposes in the Windsor and Maidenhead area

What They Don't Fund

While not explicitly stated, the trust does not make grants to individuals and focuses exclusively on organizational support within their geographic area.

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Governance and Leadership

The trust is governed by four trustees:

• Peter James Sands (Chair) - Appointed June 2006
• John Robertson - Appointed December 2010
• Patricia Ann Lattimer - Appointed December 2010
• Peter William Murcott - Appointed October 1993 (longest-serving trustee)

Several trustees also serve on the related Louis Baylis Charitable Trust, suggesting coordinated philanthropic activities. The governance structure provides trustees with absolute discretion in grant-making decisions as per the original 1962 Trust Deed.

How to Apply to Louis Baylis (maidenhead Advertiser) Charitable Trust

How to Apply

This funder does not have a public application process. Grants are awarded at the discretion of the trustees based on their knowledge of local needs and organizations. Organizations cannot apply directly through an open application system.

Getting on Their Radar

Given the lack of public application process, organizations seeking support should:

• Contact the trust directly via email (lbctrust@baylismedia.co.uk) to introduce their organization
• Focus on demonstrating clear local impact in Windsor and Maidenhead
• Build awareness through local networks that may connect to the trustees
• Consider connections through Baylis Media and local business networks

Decision Timeline

Not publicly available - decisions are made at trustee meetings throughout the year.

Success Rates

Not publicly available due to the discretionary nature of grant-making.

Reapplication Policy

Not documented, but organizations may maintain contact with trustees for future consideration.

Application Success Factors

As a discretionary trust without a public application process, success factors likely include:

• Strong local presence and impact in Windsor and Maidenhead
• Clear alignment with the trust's focus on vulnerable populations (children, elderly, disabled)
• Established track record of effective service delivery
• Connection to local networks and community leaders
• Ability to demonstrate how funding would directly benefit local residents

Key Takeaways for Grant Writers

• This is a relationship-based funder with no public application process - direct cultivation is essential
• Focus exclusively on Windsor and Maidenhead impact - geographical relevance is critical
• The trust has significant resources (£438k annual expenditure) but operates entirely at trustee discretion
• Contact should be made through the official email address to establish initial connection
• Emphasize support for vulnerable populations which aligns with their stated beneficiary groups
• The trust's expenditure exceeds income, suggesting they are actively distributing funds
• Long-serving trustees suggest stable funding priorities and the importance of building long-term relationships

Similar Funders

These funders have a similar focus and geographic reach:

• The Prince Philip Trust Fund
• The Burry Charitable Trust
• The Elaine And Angus Lloyd Charitable Trust
• The Balney Charitable Trust
• D L M Charitable Trust
• The Englefield Charitable Trust
• Cecil And Hilda Lewis Charitable Trust
• The Davidge Usher Trust
• The Carrington Charitable Trust
• The Bassil Shippam And Alsford Trust

References

• Charity Commission for England and Wales, Register of Charities: LOUIS BAYLIS (MAIDENHEAD ADVERTISER) CHARITABLE TRUST (Charity Number 210533)
• Overview page: https://register-of-charities.charitycommission.gov.uk/charity-details/?regid=210533&subid=0
• What, Who, How, Where details: https://register-of-charities.charitycommission.gov.uk/charity-search/-/charity-details/210533/what-who-how-where
• Financial History: https://register-of-charities.charitycommission.gov.uk/charity-search/-/charity-details/210533/financial-history
• Trustees: https://register-of-charities.charitycommission.gov.uk/charity-search/-/charity-details/210533/trustees
• Accounts and Annual Returns: https://register-of-charities.charitycommission.gov.uk/charity-search/-/charity-details/210533/accounts-and-annual-returns