Little Giving

Quick Stats

• Annual Giving: £640,879 (2024)
• Success Rate: Not disclosed
• Decision Time: Not disclosed
• Grant Range: Not disclosed
• Geographic Focus: UK (England and Wales)

Contact Details

• Website: www.littlegiving.org
• Email: contact@littlegiving.org
• Phone: 020 8522 7120
• Address: 133 Milton Avenue, London, E6 1BN
• Grants Page: www.littlegiving.org/grants

Overview

Little Giving is a registered charity in England and Wales (charity number 1190004), founded in 2021. The organization operates a unique dual model: a micro-donation platform enabling individuals to give daily sadaqah (charitable donations) as small as 1 pence to carefully selected causes, and a separate grants programme providing financial aid to charities, not-for-profit organizations, and eligible individuals. With rapidly growing income from £69,940 in its first period (April-December 2021) to £640,879 by December 2024, Little Giving has demonstrated significant growth. The charity has processed over 300,000 donations through its platform. Its broad charitable objects allow trustees to “advance such charitable purposes as the trustees see fit from time to time,” providing flexibility in responding to emerging needs. The organization operates on a cost-free model where no deductions or card processing fees are taken from donations.

Funding Priorities

Grant Programs

Little Giving operates a grants programme accessible via their website at www.littlegiving.org/grants. Applications are accepted on a rolling basis through an online form. Specific grant amounts are not publicly disclosed.

Application Method: Online form submission, rolling basis

Priority Areas

• Poverty and hardship relief: Current primary funding focus
• Charitable purposes as determined by trustees

The charity's flexible mandate allows trustees to support various charitable purposes, though poverty and hardship relief is explicitly stated as the current priority.

What They Don't Fund

No specific exclusions are published. Given the focus on poverty and hardship relief, applications should align with this priority area.

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Governance and Leadership

Little Giving is governed by 3 trustees who oversee the charity's operations. One volunteer supports the organization. The charity notes that one or more trustees receive payments or benefits for services, though no trustees receive remuneration solely for their trustee role.

Specific names of trustees are not publicly disclosed on their website or readily available sources, though this information is held on the Charity Commission register.

Application Process and Timeline

How to Apply

Little Giving accepts applications through an online form on their grants page (www.littlegiving.org/grants). The application process is designed to be straightforward and accessible.

Application Requirements:

• Name of applicant
• Organization name (optional - indicating individuals can apply)
• Website (optional)
• Email address
• Phone number
• Statement describing the project or circumstances

Applications are considered on their own merits, suggesting a flexible, case-by-case assessment approach.

Eligibility:

• Registered charities
• Not-for-profit organizations
• Eligible individuals

Decision Timeline

Decision timelines are not publicly disclosed. The rolling application basis suggests applications are reviewed regularly rather than in set funding rounds.

Success Rates

Success rates and the number of applications received versus grants awarded are not publicly disclosed.

Reapplication Policy

No information is available regarding reapplication policies for unsuccessful applicants.

Application Success Factors

Given the limited public information about Little Giving's decision-making process, the following factors appear important based on available information:

Alignment with Current Priorities: Applications should clearly demonstrate how they address poverty and hardship relief, the charity's stated current priority.

Clear Needs Statement: The application form requests a statement describing the project or circumstances. This should clearly articulate:

• The specific need or hardship being addressed
• Who will benefit
• How the grant will make a difference

Merit-Based Assessment: Little Giving states that “requests are considered on their own merits,” suggesting they evaluate each application individually rather than using rigid criteria. This may benefit applicants with unique or innovative approaches to poverty relief.

Flexibility for Individuals: Unlike many grant-makers, Little Giving explicitly accepts applications from eligible individuals, not just organizations. Individual applicants should clearly demonstrate eligibility and need.

Islamic Charitable Values: Given the organization's emphasis on sadaqah (Islamic charitable giving) and their role as a “wakeel” (representative), applications that resonate with Islamic charitable values or serve Muslim communities experiencing hardship may align well, though this is not explicitly stated as a requirement.

Key Takeaways for Grant Writers

• Rolling applications: No deadline pressure; apply when ready with a strong case
• Individual eligibility: Rare opportunity for individuals to apply alongside charities and not-for-profits
• Poverty and hardship focus: Ensure clear alignment with this priority area
• Simple application process: Straightforward online form with no extensive documentation requirements mentioned
• Growing funder: Rapid income growth (from £69k to £640k in 3 years) suggests expanding capacity
• Case-by-case assessment: Applications judged on individual merit rather than rigid criteria
• Limited public information: Consider reaching out via email or phone to discuss potential applications before submitting

References

• Little Giving official website: www.littlegiving.org
• Little Giving grants programme page: www.littlegiving.org/grants
• Charity Commission Register: LITTLE GIVING (1190004) - https://register-of-charities.charitycommission.gov.uk/en/charity-search/-/charity-details/5160520/
• Charity Choice profile: https://www.charitychoice.co.uk/little-giving-275636