Little Giving

Quick Stats

• Annual Giving: £640,879 (2024)
• Success Rate: Not disclosed
• Decision Time: Not disclosed
• Grant Range: Not disclosed
• Geographic Focus: UK (England and Wales)

Contact Details

• Website: www.littlegiving.org
• Email: contact@littlegiving.org
• Phone: 020 8522 7120
• Address: 133 Milton Avenue, London, E6 1BN
• Grants Page: www.littlegiving.org/grants

Overview

Little Giving is a registered charity in England and Wales (charity number 1190004), established with a trust deed dated 1 April 2020. The organisation operates a unique dual model: a micro-donation platform enabling individuals to give daily sadaqah (charitable donations) as small as 1 pence to carefully selected causes, and a separate grants programme providing financial aid to charities, not-for-profit organisations, and eligible individuals. With rapidly growing income from £69,940 in its first period (April-December 2021) to £640,879 by December 2024, Little Giving has demonstrated significant growth. The charity's broad charitable objects allow trustees to “advance such charitable purposes as the trustees see fit from time to time,” providing flexibility in responding to emerging needs. The organisation operates on a cost-free model where no deductions or card processing fees are taken from donations.

Funding Priorities

Grant Programs

Little Giving operates a grants programme accessible via their website at www.littlegiving.org/grants. Applications are accepted on a rolling basis through an online form. Specific grant amounts are not publicly disclosed.

Application Method: Online form submission, rolling basis

Priority Areas

• Poverty and hardship relief: Current primary funding focus
• Charitable purposes as determined by trustees

The charity's flexible mandate allows trustees to support various charitable purposes, though poverty and hardship relief is explicitly stated as the current priority.

What They Don't Fund

No specific exclusions are published. Given the focus on poverty and hardship relief, applications should align with this priority area.

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Governance and Leadership

Little Giving is governed by 3 trustees who oversee the charity's operations:

• Usman Rasul
• Imran Tailor
• Reedwan Iqbal

The charity has no employees.

How to Apply to Little Giving

How to Apply

Little Giving accepts applications through an online form on their grants page (www.littlegiving.org/grants). The application process is designed to be straightforward and accessible.

Application Requirements:

• Name of applicant
• Organisation name (optional - indicating individuals can apply)
• Website (optional)
• Email address
• Phone number
• Statement describing the project or circumstances

Applications are considered on their own merits, suggesting a flexible, case-by-case assessment approach.

Eligibility:

• Registered charities
• Not-for-profit organisations
• Eligible individuals

Decision Timeline

Decision timelines are not publicly disclosed. The rolling application basis suggests applications are reviewed regularly rather than in set funding rounds.

Success Rates

Success rates and the number of applications received versus grants awarded are not publicly disclosed.

Reapplication Policy

No information is available regarding reapplication policies for unsuccessful applicants.

Application Success Factors

Given the limited public information about Little Giving's decision-making process, the following factors appear important based on available information:

Alignment with Current Priorities: Applications should clearly demonstrate how they address poverty and hardship relief, the charity's stated current priority.

Clear Needs Statement: The application form requests a statement describing the project or circumstances. This should clearly articulate:

• The specific need or hardship being addressed
• Who will benefit
• How the grant will make a difference

Merit-Based Assessment: Little Giving states that “requests are considered on their own merits,” suggesting they evaluate each application individually rather than using rigid criteria. This may benefit applicants with unique or innovative approaches to poverty relief.

Flexibility for Individuals: Unlike many grant-makers, Little Giving explicitly accepts applications from eligible individuals, not just organisations. Individual applicants should clearly demonstrate eligibility and need.

Key Takeaways for Grant Writers

• Rolling applications: No deadline pressure; apply when ready with a strong case
• Individual eligibility: Rare opportunity for individuals to apply alongside charities and not-for-profits
• Poverty and hardship focus: Ensure clear alignment with this priority area
• Simple application process: Straightforward online form with no extensive documentation requirements mentioned
• Growing funder: Rapid income growth (from £69k to £640k in 3 years) suggests expanding capacity
• Case-by-case assessment: Applications judged on individual merit rather than rigid criteria
• Limited public information: Consider reaching out via email or phone to discuss potential applications before submitting

Similar Funders

These funders have a similar focus and geographic reach:

• The 3 Ts Charitable Trust
• The Walter Guinness Charitable Trust
• N And R Karnani Trust
• The Medlock Charitable Trust
• The Kiawah Charitable Trust
• The South Street Green Room Foundation
• The Cosaraf Charitable Foundation
• Hartswood Trust
• The James Grace Trust
• Livingston Charitable Trust

References

• Little Giving official website: www.littlegiving.org
• Little Giving grants programme page: www.littlegiving.org/grants
• Charity Commission Register: LITTLE GIVING (1190004) - https://register-of-charities.charitycommission.gov.uk/en/charity-search/-/charity-details/5160520/charity-overview