The Golden Bottle Trust
Charity Number: 327026
Contact Info
Website: https://www.hoaresbank.co.uk/golden-bottle-trust
Phone: 020 7353 4522
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Quick Stats
- Annual Giving: £2,830,000 (2023)
- Number of Grants: 307 grants (2023)
- Grant Range: £250 - £30,000
- Total Given Since 1985: Over £30 million
- Geographic Focus: UK and developing world
- Application Method: Invitation only - no unsolicited applications accepted
Contact Details
Website: https://www.hoaresbank.co.uk/golden-bottle-trust
Phone: 020 7353 4522
Registered Charity Number: 327026
Important: The Golden Bottle Trust does not accept unsolicited applications. They proactively identify and select charities through their own research and trusted networks.
Overview
Established in 1985, The Golden Bottle Trust furthers the philanthropic aims of the Hoare family and C. Hoare & Co., Britain's oldest privately-owned bank. Named after the “Sign of the Golden Bottle” from the bank's early history, the trust receives up to 10% of the bank's annual profits from its partners. Since inception, it has distributed over £30 million to thousands of organizations. In 2023 alone, the trust awarded £2.83 million across 307 grants. The trust has achieved “total portfolio impact” with 100% of its reserves invested in social impact investments since 2019, demonstrating a pioneering approach that combines grant-making with impact investing. Recent initiatives include “350 grants” launched to celebrate the bank's 350th anniversary, specifically supporting innovation and catalytic change in the charitable sector.
Funding Priorities
Grant Programs
Standard Grants: £250 - £10,000
Typical grants supporting a wide range of charitable causes. Selection made through the trust's research and network.
Small to Medium Grants (via Bulldog Trust partnership): £1,000 - £30,000 (over maximum 3 years)
Partnership program with the Bulldog Trust for new and existing organizations. This program may have different application procedures - check www.bulldogtrust.org/grantmaking.htm for details.
350 Grants
Special initiative launched to celebrate C. Hoare & Co.'s 350th anniversary, designed to support innovation and catalytic change. These grants have supported organizations across London, Manchester, Somerset, Yorkshire, and Cambridge.
Priority Areas
The trust supports UK registered charities and international organizations working in:
- Arts: Supporting cultural and creative organizations
- Education: Educational initiatives and access programs
- Environmental Sustainability: Environmental protection, conservation, and climate initiatives
- Health: Health and wellbeing programs
- Social Investment: Microfinance and developing world projects
- Community Development: Local community initiatives
The trust seeks projects where:
- The grant will generate results proportionately much greater than the sum of money received
- The grant will help organizations overcome a temporary hurdle, setting them on track to succeed
- Funding will make a real difference and move the organization forward
What They Don't Fund
While specific exclusions are not publicly listed, the trust emphasizes that projects must be charitable in nature and demonstrate clear impact potential.
Governance and Leadership
The Golden Bottle Trust is governed by the partners of C. Hoare & Co., who donate up to 10% of the bank's profits annually.
Current Partners of C. Hoare & Co. (who oversee the trust):
- Alexander Hoare
- Venetia Hoare
- Simon Hoare
- Bella Hoare
- Alex R Q Hoare
- Rennie Hoare (Head of Philanthropy, chairs Philanthropy Impact, trustee of David Nott Foundation)
- Amy Rodwell
- Abigail Malortie
The trust works towards achieving UN Sustainable Development Goals, particularly SDG 17 (Partnerships for the Goals), using a blended approach that recognizes different SDGs require different types of funding.
Application Process & Timeline
How to Apply
Critical Information: The Golden Bottle Trust does not accept unsolicited grant requests.
The trust selects grant recipients through:
- Their trusted network of charitable contacts
- Internal research conducted by the trust
- Proactive identification of organizations aligned with their priorities
Organizations cannot submit applications directly to the Golden Bottle Trust.
Alternative Route: The partnership program with the Bulldog Trust may offer an application pathway for some grants. Visit www.bulldogtrust.org/grantmaking.htm for information on this collaborative funding initiative.
Decision Timeline
Specific decision timelines are not publicly disclosed, as applications are made by invitation only.
Success Rates
With 307 grants awarded in 2023 from a closed selection process, success rate data for general applicants is not applicable, as the trust operates on an invitation-only basis.
Reapplication Policy
Not applicable - the trust does not accept unsolicited applications.
Application Success Factors
For organizations selected by the trust, the following factors appear important based on their stated priorities:
- Demonstrable Impact: Show how funding will generate results proportionately greater than the grant amount
- Catalytic Potential: Evidence that the grant will help overcome a specific hurdle and set the organization on a path to success
- Innovation: The trust's “350 grants” specifically celebrate innovation and risk-taking in the charitable sector
- Strategic Alignment: Projects should align with UN Sustainable Development Goals, particularly SDG 17
- Clear Need: Articulate how the funding will make a real difference and move your organization forward
Recent funded areas include organizations like:
- Coram (children's charity)
- The Real Farming Trust (agroecology and sustainable farming)
- The Tree Council (environmental conservation)
- Organizations across multiple UK regions and developing world projects
Language and Approach: The trust uses terminology around “catalytic change,” “innovation,” “impact,” and “partnership,” suggesting they value transformational rather than purely operational funding.
Key Takeaways for Grant Writers
- No Direct Applications: The Golden Bottle Trust does not accept unsolicited applications - they select charities proactively through research and networks
- Network Building: Building relationships within the philanthropic sector and with organizations connected to C. Hoare & Co. may increase visibility to the trust
- Impact Over Scale: The trust seeks grants that create disproportionate impact relative to the amount given
- Innovation Matters: Recent initiatives specifically celebrate innovation and risk-taking, suggesting openness to novel approaches
- Total Portfolio Approach: The trust combines grant-making with impact investing, indicating sophisticated understanding of blended finance
- Alternative Route: The Bulldog Trust partnership program may offer an accessible application pathway for small-to-medium grants
- Geographic Spread: While focused on the UK, the trust also supports developing world projects, particularly in microfinance and development
Similar Funders
These funders frequently fund the same charities:
- Garfield Weston Foundation
- The Swire Charitable Trust
- The Arts Council Of England
- Ecological Restoration Fund
- The Banister Charitable Trust
- The Morrisons Foundation
- Help Fund
- The Linley Shaw Foundation
- The John Scott Charitable Trust
- The Northwick Trust
References
- C. Hoare & Co., “Golden Bottle Trust – About us,” https://www.hoaresbank.co.uk/golden-bottle-trust
- Charity Commission for England and Wales, “THE GOLDEN BOTTLE TRUST - 327026,” https://register-of-charities.charitycommission.gov.uk/en/charity-search/-/charity-details/327026
- C. Hoare & Co., “The latest Golden Bottle Trust Report,” https://www.hoaresbank.co.uk/GoldenBottleTrust2022-23
- Manchester Community Central, “The Golden Bottle Trust and the Bulldog Trust Funding,” https://manchestercommunitycentral.org/news/golden-bottle-trust-and-bulldog-trust-funding
- Philanthropy Impact, “Golden Bottle Trust names Philanthropy Impact as collaborative organisation,” https://www.philanthropy-impact.org/resource-hub-articles/golden-bottle-trust-names-philanthropy-impact-as-collaborative-organisation/
- Pro Bono Economics, “Golden Bottle Trust,” https://www.probonoeconomics.com/golden-bottle-trust
- Third Sector, “The numbers: the Golden Bottle Trust,” https://www.thirdsector.co.uk/numbers-golden-bottle-trust/finance/article/1151360