The Daisy Trust

Quick Stats

• Registered Charity Number: 283890
• Annual Income: £86,136 (2024)
• Annual Expenditure: £100,238 (2024)
• Grant Range: £300 - £3,500 (based on recent awards)
• Decision Time: Monthly grant-making cycle
• Geographic Focus: London Borough of Hammersmith & Fulham only
• Structure: 8 trustees, 65 volunteers, entirely volunteer-run

Contact Details

Address: 13 Ranelagh Avenue, London SW6 3PJ

Phone: 020 7736 0131

Email: secretarydaisytrust@gmail.com

Website: www.daisytrust.org

Application: Online application form available at www.daisytrust.org/apply-for-a-grant

Overview

Founded in 1981, The Daisy Trust is a volunteer-run grant-making charity that has served the London Borough of Hammersmith and Fulham for over 40 years. The Trust raises funds through community events—including an annual fair at the Hurlingham Club and a ball—then redistributes this money as grants to local charities and voluntary organizations. Operating with zero administrative costs as all trustees serve without remuneration, the Trust can direct 100% of fundraising proceeds back into the community. Recent financial data shows annual income of £86,136 with expenditure of £100,238 (2024), indicating they are drawing on reserves to maximize grant-making. The Trust makes grants monthly to projects that help disadvantaged people of any age, with a particular focus on poverty relief, education, health, and community development.

Funding Priorities

Grant Programs

The Daisy Trust operates a single, flexible grant program with monthly decision-making. Grants are described as “modest but with no set rules” and typically range from £300 to £3,500 based on recent awards. Applications are accepted on a rolling basis through an online application form.

Priority Areas

The Trust makes grants for projects that advance one or more of the following charitable purposes:

Poverty Relief

• Recent grants: H&F Foodbank (£3,000 for transport costs), Alexander Rose Charity (£2,000 for Rose Vouchers programme), Barons Court Project (£3,000 for activities and support), Glass Door (£2,310 for women's night shelter)

Education

• Recent grants: Thomas's Academy (£2,500 for school residential trips), Music House for Children (£1,567 for redecorating), Kulan Foundation (£2,000 for school supplies), Doorstep Library (£2,000 for reading sessions), Children Book Project (£3,000 for book gifting programme)

Health

• Recent grants: Royal Trinity Hospice (£3,500 for Rapid Response Team), Asthma Relief (£1,000 for nebulisers), Royal Hospital for Neuro-disability (£2,000 for music therapy), Maggie's West London (£2,000 for cancer treatment support)

Community Development & Citizenship

• Supporting projects that strengthen community cohesion and help those in need due to youth, age, ill-health, disability, or financial hardship

Geographic Requirement

The Trust only funds organizations working specifically for people living in the London Borough of Hammersmith and Fulham. This is a strict eligibility criterion—projects must demonstrate clear benefit to H&F residents. The borough has significant socioeconomic challenges, with 27.7% of children living in poverty and 9.9% of residents earning below the London Living Wage, making this targeted approach particularly impactful.

What They Fund

• Specific, project-based initiatives with clear charitable purposes
• Projects supported by estimates or quotations
• Work that benefits “as many people as possible” in the borough
• One-off costs, equipment, or specific activities

What They Don't Fund

• Individual applicants (only registered organizations)
• Long-term projects or multi-year commitments
• General administrative expenses
• Salaries or core costs
• Organizations working outside Hammersmith & Fulham

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Governance and Leadership

Trustees

The Trust is governed by eight trustees, including founding members:

• Andrew Ground (Founding Member)
• Patrick Ground QC (Founding Member)
• Jackie Lee (Chairman)
• Caroline Mackenzie (Treasurer)
• Sarah Palmer-Tomkinson
• Pepita Stonor
• Peter Stonor
• Marietta Seddon

Committee Members

The day-to-day operations are managed by a committee of 10 volunteers:

• Jackie Lee (Chairman)
• Caroline Mackenzie (Treasurer)
• Fiona Fitzherbert-Brockholes (Secretary)
• Rose Craston
• Sofia Lloyd
• Lucy Perry-Smith
• Henrietta Salvato
• Marietta Seddon
• Hayley Stewart
• Andrea Street

Leadership Background

Jackie Lee, Chairman, brings 20 years of investment banking experience as a former Managing Director in Corporate Finance at UBS, specializing in M&A advisory and strategic transactions. Under his leadership, the Trust has expanded its fundraising capabilities and grant distribution programs, working collaboratively with local businesses, charitable organizations, and local government to create sustainable community impact.

Application Process and Timeline

How to Apply

Online Application: Complete the application form at www.daisytrust.org/apply-for-a-grant

Application Requirements:

• Charity name and registration number (if applicable)
• Contact person name, address, email, and telephone
• Organization website
• Date organization was founded
• Staffing details (volunteers/employees)
• Brief description of your organization's work
• Specific purpose of grant with cost estimates or quotations
• Requested grant amount
• Estimated number of Hammersmith & Fulham residents who will benefit
• Information about funding from other organizations
• Bank details (for successful applications)

Supporting Documentation: Additional materials such as leaflets, brochures, or accounts can be sent to secretarydaisytrust@gmail.com. The Trust will acknowledge receipt.

Decision Timeline

Monthly Cycle: Grants are considered and awarded monthly on a rolling basis. There are no fixed application deadlines.

Acknowledgment: The Trust will acknowledge receipt of your application and inform you when it will be considered.

Site Visits: If you are a new beneficiary, the Trust will arrange to visit your organization before making a decision.

Notification: Applicants will be informed by email or letter whether their application has been successful.

Processing Time: While specific timelines are not published, the monthly grant cycle suggests decisions are made relatively quickly compared to funders with quarterly or annual deadlines.

Success Rates

Success rate data is not publicly available. However, the Trust's 2024/5 beneficiaries page lists approximately 50+ grants awarded across five categories (poverty, education, health, community, and people in need), suggesting a healthy volume of successful applications.

Reapplication Policy

No specific reapplication policy is published. Contact secretarydaisytrust@gmail.com to discuss reapplication if your initial application is unsuccessful.

Application Success Factors

Critical Alignment Factors

1. Specific Project Focus

The Trust explicitly states they “prefer a specific purpose for grants, supported by estimates or quotations where possible.” Generic requests for operational support will not succeed. Successful applications clearly articulate:

• What specific item, activity, or project needs funding
• Exact costs with supporting quotes
• Concrete deliverables

2. Hammersmith & Fulham Beneficiaries

Demonstrate clear, quantifiable impact on H&F residents. The application form asks for "estimated number of Hammersmith & Fulham people who will benefit"—be specific and realistic. Given the borough's demographics (27.7% child poverty rate, 9.9% below London Living Wage), emphasize how your project addresses local need.

3. Maximize Reach

The policy states projects should “aim to benefit as many people as possible.” While the Trust funds both small targeted projects (£300 for a family event) and larger initiatives (£3,500 for hospice services), applications should articulate reach and impact clearly.

4. Charitable Purpose Alignment

Frame your project within the Trust's five charitable objectives: poverty relief, education advancement, health advancement, citizenship/community development, or helping those in need due to youth, age, ill-health, disability, or financial hardship.

What Works

Project Examples from Recent Awards:

• Transport costs for foodbanks to reach more families
• Equipment purchases (nebulisers, redecoration)
• Specific programs (reading sessions, music therapy, residential trips)
• Voucher schemes and direct material support (books, school supplies)
• Event costs (Christmas lunches, seaside trips, family events)

Strong Applications:

• Include detailed cost breakdowns
• Provide evidence of other funding sources (showing the organization is viable)
• Demonstrate clear outcomes for H&F residents
• Keep requests modest and realistic
• Provide organizational context briefly but focus on the specific project

What Doesn't Work

• Long-term funding requests or multi-year commitments
• Salary costs or general running expenses
• Work benefiting people outside Hammersmith & Fulham
• Individual applications (not registered organizations)
• Vague or general requests without specific purposes

Building Credibility as a New Applicant

For first-time applicants, prepare for a site visit. The Trust states “if you are a new beneficiary we will ask to visit you.” This is an opportunity to:

• Showcase your work and impact
• Build a relationship with trustees
• Demonstrate organizational credibility
• Discuss future funding possibilities

Key Takeaways for Grant Writers

• Be hyper-local: Only organizations serving Hammersmith & Fulham residents are eligible—ensure your application demonstrates clear geographic focus and quantifies local impact.

• Specific, not strategic: The Trust funds discrete projects with defined costs, not long-term strategic initiatives or core costs. Include detailed estimates and quotations.

• Monthly opportunities: With grants awarded monthly on a rolling basis, you can apply at any time—no need to wait for annual deadlines.

• Modest but meaningful: Recent grants range from £300 to £3,500. Keep requests realistic and proportionate to your project's specific needs.

• Volunteer-led values: The Trust is entirely volunteer-run with zero administration costs. They value efficiency, community connection, and direct impact—reflect these values in your application.

• First-time preparation: New beneficiaries receive site visits before funding decisions, so ensure your organization is visit-ready and can demonstrate impact in person.

• 100% fundraising model: Because the Trust raises all its funds through community events, successful applicants become part of a wider H&F charitable ecosystem. Consider how you might support their fundraising events or connect them with other local organizations.

Similar Funders

These funders have a similar focus and geographic reach:

• JOHN LYON'S CHARITY
• FOWLER SMITH AND JONES TRUST
• Charles S French Charitable Trust
• The Englefield Charitable Trust
• THE HAMPSTEAD WELLS AND CAMPDEN TRUST
• H&F Giving
• Tower Hill Trust
• Fassnidge Memorial Trust
• Sir Walter St. John's Educational Charity
• Young Hammersmith and Fulham Foundation

References

• The Daisy Trust Official Website: www.daisytrust.org (accessed 3 February 2026)
• Grant Giving Policy: https://www.daisytrust.org/grant-giving-policy (accessed 3 February 2026)
• Apply for a Grant: https://www.daisytrust.org/apply-for-a-grant (accessed 3 February 2026)
• About The Daisy Trust: https://www.daisytrust.org/about (accessed 3 February 2026)
• Beneficiaries 2024/5: https://www.daisytrust.org/beneficiaries-1 (accessed 3 February 2026)
• Committee Information: https://www.daisytrust.org/committee (accessed 3 February 2026)
• Charity Commission Register, Charity Number 283890: https://register-of-charities.charitycommission.gov.uk/en/charity-search/-/charity-details/283890 (accessed 3 February 2026)
• Jackie Lee LinkedIn Profile: https://www.linkedin.com/in/jackie-lee-663391106/ (accessed 3 February 2026)
• The Daisy Trust Events: https://www.daisytrust.org/events (accessed 3 February 2026)