The Daisy Trust

Quick Stats

• Registered Charity Number: 283890
• Annual Income: Not publicly disclosed
• Annual Expenditure: Not publicly disclosed
• Grant Range: Modest grants (no set amounts)
• Decision Time: Monthly grant-making cycle
• Geographic Focus: London Borough of Hammersmith & Fulham only
• Structure: Entirely volunteer-run

Contact Details

Address: 13 Ranelagh Avenue, London SW6 3PJ

Phone: 020 7736 0131

Email: secretarydaisytrust@gmail.com

Website: www.daisytrust.org

Application: Online application form available at www.daisytrust.org/apply-for-a-grant

Overview

Founded in 1981, The Daisy Trust is a volunteer-run grant-making charity that has served the London Borough of Hammersmith and Fulham for over 40 years. The Trust raises funds through community events—including an annual fair at the Hurlingham Club and a ball—then redistributes this money as grants to local charities and voluntary organisations. Operating with zero administrative costs as all trustees serve without remuneration, the Trust can direct 100% of fundraising proceeds back into the community. The Trust makes grants monthly to projects that help disadvantaged people of any age, with a particular focus on poverty relief, education, health, and community development.

Funding Priorities

Grant Programs

The Daisy Trust operates a single, flexible grant program with monthly decision-making. Grants are described as “modest but with no set rules”. Applications are accepted on a rolling basis through an online application form.

Priority Areas

The Trust makes grants for projects that advance one or more of the following charitable purposes:

Poverty Relief

• Supporting foodbanks, voucher programmes, and direct support services

Education

• Funding for school trips, educational resources, and learning support programmes

Health

• Supporting hospices, therapy services, and health equipment

Community Development & Citizenship

• Supporting projects that strengthen community cohesion and help those in need due to youth, age, ill-health, disability, or financial hardship

Geographic Requirement

The Trust only funds organisations working specifically for people living in the London Borough of Hammersmith and Fulham. This is a strict eligibility criterion—projects must demonstrate clear benefit to H&F residents.

What They Fund

• Specific, project-based initiatives with clear charitable purposes
• Projects supported by estimates or quotations
• Work that benefits “as many people as possible” in the borough
• One-off costs, equipment, or specific activities

What They Don't Fund

• Individual applicants (only registered organisations)
• Long-term projects or multi-year commitments
• General administrative expenses
• Salaries or core costs
• Organisations working outside Hammersmith & Fulham

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Governance and Leadership

Leadership

The Trust is governed by trustees who serve without remuneration. Jackie Lee serves as Chairman, with Caroline Mackenzie as Treasurer. The Trust is run entirely by volunteers, enabling all money raised to be given out as grants to the community.

How to Apply to The Daisy Trust

How to Apply

Online Application: Complete the application form at www.daisytrust.org/apply-for-a-grant

Application Requirements:

• Charity name and registration number (if applicable)
• Contact person name, address, email, and telephone
• Organisation website
• Date organisation was founded
• Staffing details (volunteers/employees)
• Brief description of your organisation's work
• Specific purpose of grant with cost estimates or quotations
• Requested grant amount
• Estimated number of Hammersmith & Fulham residents who will benefit
• Information about funding from other organisations
• Bank details (for successful applications)

Supporting Documentation: Additional materials such as leaflets, brochures, or accounts can be sent to secretarydaisytrust@gmail.com. The Trust will acknowledge receipt.

Decision Timeline

Monthly Cycle: Grants are considered and awarded monthly on a rolling basis. There are no fixed application deadlines.

Acknowledgment: The Trust will acknowledge receipt of your application and inform you when it will be considered.

Site Visits: If you are a new beneficiary, the Trust will arrange to visit your organisation before making a decision.

Notification: Applicants will be informed by email or letter whether their application has been successful.

Processing Time: While specific timelines are not published, the monthly grant cycle suggests decisions are made relatively quickly compared to funders with quarterly or annual deadlines.

Success Rates

Success rate data is not publicly available.

Reapplication Policy

No specific reapplication policy is published. Contact secretarydaisytrust@gmail.com to discuss reapplication if your initial application is unsuccessful.

Application Success Factors

Critical Alignment Factors

1. Specific Project Focus

The Trust explicitly states they “prefer a specific purpose for grants, supported by estimates or quotations where possible.” Generic requests for operational support will not succeed. Successful applications clearly articulate:

• What specific item, activity, or project needs funding
• Exact costs with supporting quotes
• Concrete deliverables

2. Hammersmith & Fulham Beneficiaries

Demonstrate clear, quantifiable impact on H&F residents. The application form asks for "estimated number of Hammersmith & Fulham people who will benefit"—be specific and realistic about local need and impact.

3. Maximise Reach

The policy states projects should “aim to benefit as many people as possible.” Applications should articulate reach and impact clearly.

4. Charitable Purpose Alignment

Frame your project within the Trust's charitable objectives: poverty relief, education advancement, health advancement, citizenship/community development, or helping those in need due to youth, age, ill-health, disability, or financial hardship.

What Works

Strong Applications:

• Include detailed cost breakdowns
• Provide evidence of other funding sources (showing the organisation is viable)
• Demonstrate clear outcomes for H&F residents
• Keep requests modest and realistic
• Provide organisational context briefly but focus on the specific project

What Doesn't Work

• Long-term funding requests or multi-year commitments
• Salary costs or general running expenses
• Work benefiting people outside Hammersmith & Fulham
• Individual applications (not registered organisations)
• Vague or general requests without specific purposes

Building Credibility as a New Applicant

For first-time applicants, prepare for a site visit. The Trust states “if you are a new beneficiary we will ask to visit you.” This is an opportunity to:

• Showcase your work and impact
• Build a relationship with trustees
• Demonstrate organisational credibility
• Discuss future funding possibilities

Key Takeaways for Grant Writers

• Be hyper-local: Only organisations serving Hammersmith & Fulham residents are eligible—ensure your application demonstrates clear geographic focus and quantifies local impact.

• Specific, not strategic: The Trust funds discrete projects with defined costs, not long-term strategic initiatives or core costs. Include detailed estimates and quotations.

• Monthly opportunities: With grants awarded monthly on a rolling basis, you can apply at any time—no need to wait for annual deadlines.

• Modest but meaningful: Keep requests realistic and proportionate to your project's specific needs.

• Volunteer-led values: The Trust is entirely volunteer-run with zero administration costs. They value efficiency, community connection, and direct impact—reflect these values in your application.

• First-time preparation: New beneficiaries receive site visits before funding decisions, so ensure your organisation is visit-ready and can demonstrate impact in person.

• 100% fundraising model: Because the Trust raises all its funds through community events, successful applicants become part of a wider H&F charitable ecosystem. Consider how you might support their fundraising events or connect them with other local organisations.

Similar Funders

These funders have a similar focus and geographic reach:

• Wakefield And Tetley Trust
• John Lyon's Charity
• Fowler Smith And Jones Trust
• Charles S French Charitable Trust
• Dr Edwards And Bishop King's Fulham Charity
• The Englefield Charitable Trust
• Tower Hill Trust
• The Hampstead Wells And Campden Trust
• Elft Charity
• The Charterhouse Charitable Trust

References

• The Daisy Trust Official Website: www.daisytrust.org
• Grant Giving Policy: https://www.daisytrust.org/grant-giving-policy
• Apply for a Grant: https://www.daisytrust.org/apply-for-a-grant
• About The Daisy Trust: https://www.daisytrust.org/about
• Events: https://www.daisytrust.org/events
• Charity Commission Register, Charity Number 283890: https://register-of-charities.charitycommission.gov.uk/en/charity-search/-/charity-details/283890